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Phoenix rising from embers

ENT/SMB Assist · The Discern Engine by Pulse

DISCERN

See what's possible before you commit.

DISCERN is Ember's AI-powered business diagnostic for small and mid-sized businesses. It reads your visibility across search and AI answer engines, models which automation is actually worth adopting, and turns a plain-language intake into a data-driven read on where you stand, so you invest with clarity instead of guessing.

We don't just sell software. We sell clarity.

Ember Information Systems is a Portland-based digital intelligence agency built for the modern business landscape. We combine AI-powered automation analysis, SEO/AEO/GEO strategy, and financial intelligence into one integrated system, giving small and mid-sized businesses the data-driven decision tools once reserved for the enterprise. At the center is The Discern Engine by Pulse, our proprietary AI-API automation simulation, built to show business owners exactly what technology is worth adopting, when to adopt it, and what the real risk looks like before spending a dollar.

Three lenses, one diagnostic

DISCERN looks at your business the way a strategist would, across the three axes that actually move the number.

🔎

Visibility, SEO / AEO / GEO

How findable is your business, not just on Google, but inside the AI answer engines buyers now ask first? DISCERN reads your search presence, your answer-engine visibility, and the gaps competitors are already filling.

⚙️

AI & Automation Readiness

Which tools are actually worth adopting, and when? Powered by The Discern Engine by Pulse, a proprietary AI-API automation simulation, DISCERN models what technology fits your business type, team size, and current stack before you spend a dollar.

📊

Financial & Strategic Health

Revenue range, cash-flow pressure, visibility gaps, forecasting, marketing ROI, AI-search presence, cyber and ESG posture. DISCERN turns a plain-language intake into a data-driven read on where you actually stand.

The DISCERN console

One intake opens three engines. Chloe and Ebony require acknowledging the EIS AI Services Terms of Service.

DISCERN

The business diagnostic

The core intake. Describe your business the way you would to a colleague; DISCERN handles the technical analysis and returns a strategy read.

Chloe

AI Business Internet Visibility Specialist

Your AI-driven visibility specialist for ongoing SEO, AEO, and GEO work. Gated behind the EIS AI Services Terms of Service.

Ebony

By-contract penetration tester

Authorized security testing, by signed engagement only. Accessing Ebony without a contract is prohibited. Gated behind the EIS AI Services Terms of Service.

What Ember delivers

Every DISCERN engagement produces real artifacts a human strategist reviews before delivery.

Core Deliverables

  • Executive Summary Deck
  • Full Strategy Report
  • Action Plan & Roadmap

Analytical Deliverables

  • Data Analysis Packages
  • Diagnostic & Benchmarks
  • KPI Dashboards

Decision Artifacts

  • Issue Tree & Hypothesis Docs
  • Interim Update Decks
  • Workshop Materials

Implementation Deliverables

  • Operating Model Blueprints
  • Playbooks & SOPs
  • Change Management Materials

Supporting Documentation

  • Technical Appendices
  • Reference Case Library
  • Formal External Reports

Choose your depth

Start with a one-time read, or keep a live pulse on your business. Upgrade any time.

T1Clarity

A single comprehensive report. Ideal for getting an honest read before you commit to anything.

T2Momentum

Everything in T1, plus monthly strategy sessions and ongoing horizon monitoring so your plan keeps pace with the market.

T3Command

Our ultimate tier: weekly health reports and daily change logs, so you always know exactly where you stand.

How it works

1

Run the diagnostic

Answer a plain-language intake, visibility, automation, and financial questions. No AI or SEO knowledge required.

2

Review & contract

You get a confirmation immediately. Within 24-48 hours our team reviews your inputs, confirms your contract, and sends next steps by email.

3

Receive your deliverables

A human strategist reviews every report before delivery: executive summary, full strategy, and an action plan priced below fair market value.

4

Keep your edge (optional)

Upgrade to T2 or T3 for ongoing monitoring, strategy sessions, and change logs. Upgrade any time; the market never stops moving.

Frequently asked questions

What happens after I submit my consultation request?

You will receive a confirmation message immediately. Within 24-48 hours our team will review your inputs, confirm your contract, and send you next steps via email.

How is Ember's pricing determined?

Pricing is calculated based on your specific inputs, which services you need, your business type, current tools, and selected tier. We benchmark against current market rates and price below fair market value.

What is the difference between T1, T2, and T3?

T1 is a single comprehensive report, ideal for getting clarity before committing. T2 adds monthly strategy sessions and ongoing horizon monitoring. T3 is our ultimate tier with weekly health reports and daily change logs so you always know exactly where you stand.

Do I need to know anything about AI or SEO to use this?

No. The intake form is designed for plain language. Describe your problems the way you would to a colleague and our system handles the technical analysis.

What tools do you use to generate the reports?

We use a proprietary analysis engine combining AI-powered research, competitive intelligence, and financial modeling. Every report is reviewed by a human strategist before delivery.

Can I upgrade my tier after signing?

Yes. You can upgrade from T1 to T2 or T3 at any time. Downgrades are available at the next renewal period.

See what's possible before you commit.

Run the DISCERN diagnostic. Plain-language intake, human-reviewed report, priced below fair market value.

Run DISCERN →